What Makes Me Different?
Let’s be honest. If you’re here, that’s probably what you’re wondering. Even though I’m a writer and marketer, it’s much easier to sell a product than to promote myself, but here goes…
(Cue the self-promotion and jazz hands.)
When I came to New York City, I needed a job. I interviewed at Clinique, the cosmetics company, when the ecommerce division was still quite small. My potential boss confided that she HATED writing. She offered me a deal—since I loved copywriting, she’d teach me everything I needed to know about e-commerce. Sold!
Fast forward to today: I’m a content marketer and copywriter who has sold everything from $2,500 face creams (yes, really), forklift fleet management, socks, bras that smooth your back fat—and much more.
The common thread? My process. I start by digging into the customer’s pain points and building a strategic narrative that’s a little unexpected. (Happy to discuss my framework in person!)
Here’s why I think you’ll enjoy working with me:
Not to be immodest, but I’m funny. I’m a satirist with a published book and pieces in The New Yorker and McSweeney’s Internet Tendencies. (And if humor’s not what your copy needs right now, I’m also funny in meetings—even on Zoom!)
I’m not afraid to get my hands dirty. Because I’ve always worked on small teams—even at Fortune 500 companies—I can do everything from ideation to execution to analytics.
I genuinely enjoy interviewing executives and other subject matter experts—and, as a result, they often become the content team’s biggest advocates.
A former boss told me that I’m one of the smartest people he knows (and whaddya know, my mom agrees)!
I believe in collaboration, not competition. A rising tide lifts all boats and all that…
fiona.taylor@gmail.com