Content Strategy

Ever-changing algorithms. Capricious tech bros. Doom scrolling. Shrinking attention spans.

What used to work doesn’t work anymore. And what works right now probably won’t work next month.
A content expert can give you the tools you need to pivot instead of being stuck and stagnant.

I'll design and execute a content strategy that differentiates you from the competition,
targets customers at the right stage of their buying journey, and supports your company’s strategic growth.

Here’s how I can support your company’s growth efforts:

Dig into your business model to build a content strategy that drives revenue
Use a framework to pinpoint your most effective content pillars
Provide guidance to your existing content team, giving constructive feedback on their work
Create topics and manage your editorial calendar so you finally reach nirvana (otherwise known as a consistent content cadence)
Evaluate and improve the effectiveness of your content processes and tools
Interview your subject matter experts to understand and address customer problems and concerns
Analyze and refine your metrics to demonstrate which content pieces actually drove sales
Create sales kits and train your salespeople to leverage the content so they can close more sales

I do the work to discover what really matters to your customers and to help them understand that your company is the best solution for their problems. That, in turn, helps you reach your goals.

My specialties: Beauty, Retail, Luxury, and Tech with an emphasis on marketing to women.
I’m also skilled in the B2B space.

Content Strategy

Here’s how I can support your company’s growth efforts:

Some brands and agencies I've worked for: