Copywriting
I create: Blog posts | Website copy | Newsletters | Emails| Branded content| Social media posts|
Video scripts | Digital + print ads | Sell sheets and other sales collateral
Scroll down to see some stuff I’ve done.
Social Media Posts
Website and App Content
La Mer UK wanted to create an app that would allow customers to book facials online. I worked with the UK to define the business requirements, created a brief, wrote the copy for the app and a series of emails, and worked with developers and designers to create and launch the app. It boosted bookings for facials by 47 percent, which increased in-store traffic.
Blog Posts
These pieces were originally posted on Skype’s Social Good blog to promote different ways that teachers could use Skype as an educational tool.
High School Students Meet the Rock Stars of Particle Physics
How Teachers Are Bringing the World to Their Students via Skype in the Classroom
Newsletters
Target works with dozens of agencies for different purposes. I co-wrote a newsletter for those agencies to keep them informed about the latest trends and competitor research.
B2B Sales Content
This client’s complicated business model differed from the typical forklift fleet management model. To help, I created collateral that salespeople could use to dig into their customers’ pain points. I interviewed subject matter experts and created case studies, blogs, viewpoint documents, white papers, and infographics.
Concentric Sustainability Savings Infographic
Viewpoint Document: How to Design a Power System that Saves You $4k Per Forklift
Some brands and agencies I've worked for:
